Sponsorship Matters -doesn't it?

We all know that the contribution of the sponsor (responsible owner or accountable executive) in any project remains a defining critical success factor, as does the interaction between the sponsor and the project team members.   The Pelicam Health Check research identified that 84% of failing projects had evidence of poor sponsorship! 

Sponsorship is a subject that has been discussed at length by the Intelligent Projects Forum (IPF), all members of the forum admitted that their companies were aware of the issues and were taking steps to improve them, but that they have not consistently resolved the shortfall in performance in this area.  
Through the IPF, Pelicam has devised a management framework that should address the challenge from a new angle – Sponsorship Matters.


2013, SponsorshipKatie MayerComment