Making Change Land: Why CFO Confidence Matters More Than Ever

Senior finance leaders are increasingly at the centre of transformation. Whether it’s operating model change, digital investment or large-scale ERP programmes, CFOs are being asked to sponsor change that is complex, costly and business-critical.

In this environment, confidence matters.

Not confidence based on optimism or momentum, but confidence that change is grounded, controllable and likely to deliver the outcomes promised. Without it, decisions slow down, capital is released cautiously, and organisations hesitate at precisely the moment they need to move.

“Making change land” starts here. Before detailed plans, before delivery activity, before dashboards turn green or red, CFOs need a clear sense that the change ahead is understood, governed and set up to succeed.

This is not about perfection. It is about creating enough confidence to act — to approve investment, to mobilise teams, and to commit the organisation to a path forward.

As transformation becomes continuous rather than episodic, the CFO’s ability to move confidently, and bring the board with them, is becoming a defining leadership capability.

Making change land begins with confidence.